VISIONARY BRANDING FOR

Legacy-driven business-owners.
No niche needed.

Every brand deserves to feel intentional, unforgettable, and effortlessly iconic.

At The Désirée Effect, each service is designed to move you from uncertainty to clarity — turning your vision into a living, breathing brand experience. Whether you’re launching something new, refining what already exists, or preparing to expand your legacy, every suite blends strategy, design, and storytelling with quiet confidence and purpose.

From full-scale brand transformations to social identity, marketing design, and strategic direction — this is branding done with intention, substance, and a touch of island sophistication.

Because your brand isn’t just how it looks — it’s how it’s remembered.

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Building an empire, not a side hustle.

Ready for your brand to look and feel like a legacy in the making.

Ready for the entire brand ecosystem — from visuals to strategy to marketing.

This is for you if you're...

The type who invests once and does it right.

Some of our work

Portfolio

THE SCOPE

The Signature Brand Blueprint Suite (What's Included?)
The Signature Brand Blueprint is where vision becomes legacy. Designed for established and emerging women-led brands, this experience blends strategy, storytelling, and design into one seamless transformation. Whether you’re refining your existing brand or building something entirely new, every detail is handled with intention and authority.

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TIER 1 — THE BRAND REBUILD EXPERIENCE

Starting from €2,500

For brands that already exist but crave alignment, sophistication, and strategy that match their next level.

Includes:

1. Brand Strategy Development

• Deep-dive Brand Analysis & Discovery

• Refined Strategic Brand Framework (Signature 180° Strategy)

• The Brand Masterplan (Comprehensive Guidelines)

2. Visual Identity Development

• Full Visual Identity Suite (Logo Refinement, Color Palette & Typography Update)

• The Visual Edit Formula (Creative Direction & Moodboard)

• Business Card & Thank-You Card Redesign

3. Visibility & Empowerment

• 30-Day Visibility Plan

• Video Presentation & Guided Walkthrough

Extras:

• Two Revision Rounds

• Priority Email Support

Estimated Timeline: 6–8 weeks

TIER 2 — THE BRAND GENESIS EXPERIENCE

Starting from €3,200

For new or emerging brands ready to make their debut with substance, intention, and impact. Every element is crafted from the ground up — from brand voice to visual story — with full launch and rollout support to ensure your new identity doesn’t just look iconic, but performs like one.

Includes:

1. Strategic Foundation

• In-Depth Brand Discovery Session

• Full Strategic Brand Framework (Signature 180° Strategy)

• The Brand Masterplan + Mini Plan (Guidelines for consistency)

• Customer Journey & Experience Mapping Guide (Awareness → Conversion → Retention)

2. Visual Identity Development

• Full Visual Identity Suite (Logo Suite, Color Palette, Typography System)

• The Visual Edit Formula (Creative Direction & Moodboard)

• Business Card & Thank-You Card Design

3. Launch & Rollout Support

• Brand Launch & Social Rollout Plan (2-Week Implementation Guide)

• Branded Launch Assets (Graphics, Reels, Story Templates, Captions)

• Content Calendar & “Launch Day” Checklist

4. Empowerment & Presentation

• Video Presentation + Strategy Walkthrough

• Final Brand Handover Kit

Extras:

• Three Revision Rounds

• Priority Support (During & Post-Launch)

Estimated Timeline: 8–10 weeks
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The Signature Brand Blueprint Suite (What's Included?)
The Legacy Brand Experience is designed for the visionary entrepreneur who doesn’t just want a brand — she’s building an empire. This is where strategy, design, and experience align to create something timeless, memorable, and impossible to ignore.
It’s bold. It’s thoughtful. It’s legacy-level branding for women ready to lead with confidence.

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TIER 1 — THE LEGACY REBRAND EXPERIENCE

Starting from €3,900

For established brands ready to evolve into their next era. This tier focuses on refinement, expansion, and reintroduction — grounded in strategy and executed with intention.

Includes:

1. Brand Strategy & Identity Redefinition
• Full Strategic Brand Framework (Signature 180° Brand Strategy)
• The Brand Masterplan (Guidelines & Application)
• Customer Journey & Experience Mapping Guide
• Visual Identity Suite Redesign (Logo Refinement, Color Palette, Typography System)
• The Visual Edit Formula (Creative Direction & Moodboard)

2. Marketing & Social Presence Alignment
• Social Authority Branding Suite (Social Media Templates, Story/Feed/Highlight Assets)
• Elite Marketing Suite (Business Card, Thank-You Card, Flyer, Poster)

3. Brand Empowerment & Visibility
• 45-Day Visibility & Reintroduction Plan
• Video Presentation & Strategy Walkthrough

Extras:
• Three Revision Rounds
• Priority Support
• Optional Add-Ons (Copy Refinement, Packaging Design, etc.)

Estimated Timeline: 8–10 weeks

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TIER 2 — THE LEGACY GENESIS EXPERIENCE

Starting from €4,800
For entrepreneurs launching a completely new venture — or multiple brands under one empire. This is your full-service experience: a fusion of high-end strategy, intentional design, and structured implementation that sets the tone for years to come.

Includes:

1. Strategic Foundation & Brand Experience Design
• Full Strategic Brand Framework (Signature 180° Strategy)
• The Brand Masterplan + Mini Plan (Comprehensive Guidelines)
• Customer Journey & Experience Mapping Guide
• Competitor Analysis + Market Positioning Breakdown
• Brand Naming & Messaging Refinement

2. Visual Identity & Creative Direction
• Complete Visual Identity Suite (Logo Suite, Color Palette, Typography System, Iconography)
• The Visual Edit Formula (Creative Direction & Moodboard)
• Business Card, Thank-You Card, and Marketing Suite (Flyer, Poster, Loyalty Card)

3. Launch & Rollout Support
• Brand Launch & Social Rollout Plan (2-Week Implementation Guide)
• Branded Launch Assets (Graphics, Story Templates, Captions, Reels Prompts)
• Launch Day Checklist + Notion Dashboard for Content Planning

4. Empowerment & Presentation
• Video Presentation & Strategic Walkthrough
• Personalized Notion Client Dashboard (Timeline, Files, Feedback, & Deliverables Hub)

Extras:
• Four Revision Rounds
• VIP Priority Support (During & Post-Launch)
• Optional 30-Day Post-Launch Check-In

Estimated Timeline: 10–12 weeks

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The Legacy Brand Experience isn’t just about creating a brand — it’s about crafting the foundation of your empire. It’s clarity, luxury, and leadership woven into every detail.
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The Signature Brand Blueprint Suite (What's Included?)
The Brand Renaissance Suite is crafted exclusively for returning clients of The Désirée Effect — designed to revive, refine, and realign your brand with the evolution of your business.

It’s your second chapter — more grounded, confident, and luxurious than before.

Starting from €1,500

Timeline: 4–6 weeks

Includes:

1. Brand Strategy & Alignment

• Updated Strategic Brand Framework (Signature 180° Strategy)

• The Brand Masterplan + Mini Plan (Refined Guidelines & Application Rules)

• Brand Experience Review & Direction Refinement

2. Visual Identity Refinement

• Refreshed Logo System (Enhancements & Alternate Marks)

• Updated Color Palette & Typography Adjustments

• The Visual Edit Formula (Creative Direction Refresh)

3. Brand Empowerment & Delivery

• Video Presentation & Guided Walkthrough

• Unlimited Folder Access for all Updated Assets

Extras:

• 1 Revision

• Option to add Social Authority Branding (+€450) or Marketing Materials (+€250)

For past clients who’ve grown, evolved, and need their brand to reflect the woman — and business — they’ve become.
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The Signature Brand Blueprint Suite (What's Included?)
The Social Authority Brand Package gives your business a digital facelift — making your online presence look intentional, elevated, and consistent across every platform.

It’s not about chasing followers — it’s about commanding presence.

Starting from €695

Timeline: 2–3 weeks

Includes:

1. Social Identity Design

• Full Instagram Facelift (Story & Feed Post Templates)

• Reel Cover Templates

• Highlight Cover Set (6 Custom Icons)

• Bio Optimization & Brand Alignment

2. Content Strategy & Visual Consistency

• Personalized Content Strategy Guide

• The Brand Masterplan (Mini Brand Guidelines)

• The Social Authority Prompts Library (Graphics & Caption Prompts via Notion or Google Docs)

3. Canva & Template Access

• Editable Canva Template Links (Blank + Completed Versions)

• Branded Font & Color Setup for Canva

4. Empowerment & Delivery

• Video Presentation / Recorded Walkthrough

• Onboarding Guide for Template Use

Extras:

• 1 Revision Round

• Optional Add-On: Social Media Audit (€200)

For the business owner ready to turn her social media into an extension of her brand — clean, consistent, and confidently visible.
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I had the pleasure of working with Anika from day 1 on my brand, and I couldn’t be happier with the result.

She was incredibly attentive, patient, and truly took the time to understand my vision.

What stood out the most was her ability to provide thoughtful and important advice that elevated my brand to the next level.

Anika didn’t just create a logo; she helped me shape the identity of my brand. I highly recommend her to anyone looking for professionalism and creativity combined.

Yuleisy B. (Yulii Fitness Life)

“Before working with Anika, I had a vision but I really didn’t know how to move forward with upgrading my brand. I saw a friend repost her work and how she presented her brand really spoke positively to me.

From the first contact I already felt comfortable, she really guided me
through the entire process and pushed me to work seriously and stay motivated. She pushed me to really invest in my business.

Fast forward to today, she regularly checks in on my business and that really makes a huge difference. Her professionalism and transparency are really refreshing. You can feel how much she really loves what she does & that’s really what sealed the deal for me. Thank you for everything.”

Idryssa G. (Taz'D Boutique)

From the professionalism to the updates on how everything is coming along.

Beyond exceeding my expectations. I absolutely loved your services and the details on everything.

I am beyond happy!!

Sobrina F. (Clawed By B)

“Anika has done an amazing job at bringing my vision to life ! Loved her professionalism and dedication. I still have the same logo after 2 years ! Best decision ever !