A bit about me:

I'm Anika, your

Brand Guardian Angel

Hello helloooo, I'm Anika. Lover of books, the arts and anime.

As the CEO & Founder of THE DÉSIRÉE EFFECT - HAUS OF LEGACY-MINDED, VISIONARY BRANDING, I am here to guide you and set your brand up for long-term success.

Think of me as your personal Brand Guardian Angel, helping you to push past your comfort zone, ditch the ordinary and build a gag-worthy, legacy-minded brand.

I'm not here to yap your head off about myself, let me show you exactly what I can do for you down below ☟

anika désirée at the désirée effect branding studio.png

our approach

At The Désirée Effect, we believe every brand has a story that deserves to be heard—and a legacy that deserves to be built.

Our approach centers on creating brands that not only thrive in the moment but endure for the future.

We take the time to understand the core of your brand—its values, its vision, and the legacy you want to leave behind.

Then, we craft a strategic plan to ensure your brand grows and evolves in alignment with your long-term goals.

With our 180° approach, we focus on every aspect of your brand to make sure it’s authentic, consistent, and rooted in purpose.

This is about setting a foundation that will serve you for years, not just months.

Our Signature 180° Approach
Through our 180° approach, we take a comprehensive look at every element of your brand to create something that feels real, consistent, and enduring. This is about laying the groundwork for a legacy that will grow and evolve with you.
Our Personal Touch
We give each project the attention it deserves. That's why we focus on working with one client per month.
Legacy-Minded, Visionary Women in business
We aim to work with women-owned businesses who have the same vision as us. Leaving behind a legacy, building brand heritage and visionaries.
Creative Entrepreneurs
We not only work with the aforementioned businesses but also creative entrepreneurs. As long as our visions align, there's no reason why we cannot work together.
Our Signature Service
We specialize in building visual identities for the Legacy-Minded, Visionary woman in business.
Anika Désirée, CEO + Founder of THE DÉSIRÉE EFFECT
Hi, I'm Anika! Your Brand Guardian Angel.

I will be the one designing your brand from A-Z.

I've already talked about myself but here's a summary:

-Anime lover

-Spicy book reader (I mean SPICY)

-Retired pianist (I wasn't THAT good but I used to take classes, play in concerts etc)

-Self-published author (Writer/Poet of 16 years)

-Tech enthusiast 💻

-Dog mom (Hi Kinggggg!)

-Content creator of 6-8 years

-I love the 60's to 00's era (the music, fashion, the Arts)

Brand Values

001// Authenticity reigns supreme at THE DÉSIRÉE EFFECT. You'll always get 100% of me, unfiltered, untainted and real.

002// Community & connection building is my biggest goal.

To have a community of powerful, purpose-driven, go-getting, no bullshitting women? Yeah! That's the goal.

— Building real, raw and long-lasting connections is what I plan to achieve.

003// Brand Heritage & Legacy

004// I'm not one for boring. I want the spice, the badass and all the colors, photos, type, textures, food... lol.

Minimalism is cool (I can do that too ☺︎) but color just brings out my inner-child.

005// Island roots: Birthed on the beautiful, double nationality island of Saint Martin/St. Maarten, I take pride in incorporating pieces of my island into The Désirée Effect.

As your Brand Guardian Angel, my mission is to guide you through every step of your branding journey, while also being your true partner in building a brand that feels completely yours.

These are my non-negotiables, what I built my brand on and what I pride myself on.

The hill I'll Die on ☻

Authenticity reigns supreme at THE DÉSIRÉE EFFECT. You'll always get 100% of me, unfiltered, untainted and real.

Authenticity

Your Brand Guardian Angel here to give you the spice but also hold you accountable.

No sugarcoating but I'll always be gentle and kind.

Accountability

I'm not one for boring. I want the spice, the badass and all the colors, photos, type, textures, food... lol.

Minimalism is cool but color just brings out my inner-child.

Creativity

Community building is my biggest goal. To have a community of powerful, purpose-driven, go-getting, no bullshitting women? Yeah! That's the goal.

Building real, raw and long-lasting connections is what I plan to achieve.

Community

The Signature Brand Blueprint
(our Signature Offer)

This isn’t just a branding package—it’s the blueprint for a brand that believes in building the foundation for Brand Legacy. Every design, every element, is cultivated to set your brand up for the ultimate success. You’ll walk away with a brand that feels just right not only to you but to your dream client. This is how legacies are birthed.

The Signature Brand Blueprint (Full Visual Identity suite development)
The Visual Edit Formula (Creative Direction Formula)
The Strategic Brand Framework (Brand Strategy Framework)
The Brand Masterplan + Mini Plan (Brand Guidelines + Mini Guide)
Signature Brand Blueprint Accelerator (new): The Playbook To Brand Consistency // 6 modules*

*(This session is designed to empower clients with the knowledge and tools to confidently implement their new brand across all platforms. The focus is on practical application and consistency).

Duration: 1-2 hours per day (3 days) (virtual or in-person if you're locally-based)