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Primary Logo
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Front-Only Business Card Design – clean, branded, intentional
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Mini Social Kit – 3 highlight covers, 1 launch post template
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Mood Direction – curated fonts, color palette & visual tone
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Mini Brand Board — no more chaos
Designed to give you that elevated presence without the full suite (yet).
let's cultivate brand heritage //
What's included?
Does this speaks to you?
You know you need to show up like the brand you’re becoming — but you’re not ready to go full suite (yet).
The Soft-Launch Set is your visual identity starter pack: curated, intentional, and built to help you look exactly how you want to be taken: seriously. All while you’re still getting your foundation in place.
It’s not about doing the most — it’s about doing just enough, the right way. With me in your corner.
This offer includes two logo variations, a front-facing business card design, and a mini social kit (3 highlight covers, and one launch post template). Upgrades and Add-ons are available if needed.
You’ll also receive a custom Mini Brand Board — a single-page document outlining your fonts, colors, and visual direction to guide your presence going forward. All of this is delivered through a FREE, clean, client-exclusive portal, so you can track progress and keep everything in one place.
Expect a streamlined process, and a final result that feels aligned with where you’re headed — not just where you are now.
Once your application is approved, you’ll get access to your own private communication portal — no cluttered DMs, no endless email threads.
This is a 1:1 design experience rooted in clarity, not chaos.
You’ll leave with visuals that feel aligned, a vibe you’re proud of, and a smoother creative process than you ever thought branding could be.
Who is this for?
This is for the girls who…
You just launched or you’re finally taking your brand seriously — but you’re overwhelmed as hell and don’t know where to begin.
You’re not trying to DIY another Canva logo that looks like everybody else’s.
You want to work with me, but the full suite’s outta budget right now (and that’s okay).
You know your brand needs to look like it’s going somewhere — even if you’re still figuring it out.
Sounds like you?
let's cultivate brand heritage //
Why does this exist?
I created The Soft-Launch Set because not everyone’s ready for the full thing—and that’s okay. You can still show up with clarity, consistency, and main character energy… even in your starting era.
– Anika Désirée
Your Brand Guardian Angel .
Still got questions? Let’s clear things up.
This offer is made for new business owners, creatives, and visionaries who want to look elevated online — without investing in a full branding suite just yet. If you’re ready to show up like the main character but don’t know where to start, this is for you.
Friend, this one’s just for new clients. If you’ve already gone full-suite with me, you’re past this baby phase 🫶🏾
Because this our lowest tier, this offer is full payment only — just 450€. It’s simple, intentional, and designed for a quick-start.
Nope — this set is a soft launch, not the full Brand Arsenal. You’ll get logo files, your mini social kit, your card design, and a curated direction — but no full guidelines doc (you can book that here: Links. Click 'Services'. I recommend starting off with the 'Signature Brand Blueprint Suite or the 'Legacy Brand Experience Suite').
You totally can. Just shoot me a quick email or DM before or after we've wrapped your project, and we'll go from there. And if you’re the first to book this month, you’ll get 15% off your future full suite (major win).
Once you apply, I’ll review your application and email you if you’re approved. Only 3 people get in per month, so be quick with it!
If the 3 slots are taken, you can apply again next month. But no guarantees — this offer isn’t sticking around forever 👀
No babe — this is strictly visuals.
The Soft-Launch Set is meant to get you looking aligned and intentional on the surface, not dive into your brand’s soul just yet. If you’re ready for deep strategy, story, and legacy-level clarity, that’s what my full suite is for 💅🏽 linked here under 'Services': link
This isn’t a discount — it’s an intentional entry point.
Designed to get your visuals aligned without chaos.
Only 3 slots per month. No retainer or deposit required.
👉🏾 If that’s you, apply below. I’ll personally review every application.
GET STARTED
I had the pleasure of working with Anika from day 1 on my brand, and I couldn’t be happier with the result.
She was incredibly attentive, patient, and truly took the time to understand my vision.
What stood out the most was her ability to provide thoughtful and important advice that elevated my brand to the next level.
Anika didn’t just create a logo; she helped me shape the identity of my brand. I highly recommend her to anyone looking for professionalism and creativity combined.
Yuleisy B. (Yulii Fitness Life)
“Before working with Anika, I had a vision but I really didn’t know how to move forward with upgrading my brand. I saw a friend repost her work and how she presented her brand really spoke positively to me.
From the first contact I already felt comfortable, she really guided me
through the entire process and pushed me to work seriously and stay motivated. She pushed me to really invest in my business.
Fast forward to today, she regularly checks in on my business and that really makes a huge difference. Her professionalism and transparency are really refreshing. You can feel how much she really loves what she does & that’s really what sealed the deal for me. Thank you for everything.”
Idryssa G. (Taz'D Boutique)
From the professionalism to the updates on how everything is coming along.
Beyond exceeding my expectations. I absolutely loved your services and the details on everything.
I am beyond happy!!
Sobrina F. (Clawed By B)
“Anika has done an amazing job at bringing my vision to life ! Loved her professionalism and dedication. I still have the same logo after 2 years ! Best decision ever !
You will love working with her ! ”
Daisy
The most in-depth experience I ever had regarding my business. I had to dig deep as a person and as a business to develop my rebranding. I thoroughly enjoyed the entire process.
Idryssa G. (2025)
Kind words
from visionary, legacy-minded women in business
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OUR CLIENTS
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© 2020-2025 By The Désirée Effect — HAUS OF LEGACY-MINDED, VISIONARY BRANDING.
